Serfontaine Zips Me Up

Serfontaine Denim is really quite amazing......the re-birth of cool.

this brand held one of the first denim product knowledge meetings that I went to. I learned not only about the amount of passion and effort that Mik and Maria Serfontaine put into the jeans they make but they were the first to comment on the amount of care, passion and effort that goes to supporting the people that actually make their jeans in Los Angeles. I was immediately impressed with how they ran their business and where they maintained their focus: Jeans and the people who make them.

Throughout the years of working at Blue Bee I have see them be huge supporters of our events and employees. Mik, Maria and those who work for them are such caring, down to earth and pure people....RE-BIRTH OF REAL....that is RAD!