Sinclair - A New Denim Brand

I had a post ALL ready for this morning after our Sinclair Denim PKS(that's product knowledge seminar).....and then I got thrown off guard. There is so much detail to these darn jeans that how can I cover it up with all these washing instructions?(that was plan A)

So thank you plan B .....Because NOW I can show you all that I learned!

Sinclair is an extremely new denim brand that is only sold in 19 other small boutiques in the US, Blue Bee being one of them, and 1 department store Neiman Marcos. The first shipment of this denim line is called the "Essentials" which we are seeing now for both Women and Men.

A few points I would love to make....

1. EVERY PAIR OF DENIM IS HAND CUT....THE PATTERNS ARE NOT CREATED BY MACHINES. FOR THE MEN'S JEANS THIS DUDE ROBERTO....(I think) OR WAS IT ALEJANDRO? PHYSICALLY CUTS EVERY JEAN!! GNARLY!

2. NO TWO PAIR ARE ALIKE. THE RIVETS ARE MOVED AROUND, KEEPING THE LINE SPECIAL, INTERESTING AND YOU ON YOUR TOES.

3.THERE ARE LITTLE HIDDEN MESSAGES ALL OVER THE JEANS. THERE IS EVEN SOME CODE THAT SOMEONE SOMEDAY WILL BREAK.... MAYBE YOU?

4.THIS IS JUST THE BEGINNING......

We will soon be seeing other levels of Sinclair that will blow you away..... Tailored, textured, tantalizing textiles sewn in to beautiful pieces for us to adorn.

The most amazing thing that happened this morning is that Daisy, Marty and John's Dog, LAID on the jeans. There was no getting off of them. of the 5 years that I have worked at Blue Bee, attended more PKS's than I can remember...she has never done this before.

There was just a lot of positive signs being thrown around today.....I hope you read them well.