Thursday, April 29, 2010

Levi's XX Made & Crafted - Patronize Your Home Town Merchent





















Blue Bee has been a long time supporter of Levi's Vintage and Premium Denim lines. This season we are so stoked to have 2 of Levi's most exclusive and amazing ventures: Made & Crafted and Levis XX. Rep. Alishea Ray came to Blue Bee Men and gave us a head full of denim and a belly full of donuts early this Wednesday morning.

Revamped, Rerouted and Refined in Amsterdam. With an amazing collaboration of designers and archivists from all over the world Levi's has set out to create amazing jeans and garments that will blow your mind.

Made & Crafted: The design ethos is rooted in iconic American clothing, just like LVC. The inspiration is in American work wear, sportswear, military uniforms then mixing traditional fabrics and construction with high technology and contemporary fits. Old and new, craft and science

Click on this link to the Made & Crafted Standard Clean Icon, then click on the photo to see the back pocket. Where is the stitching that we all know and expect from Levi's? Look above(photo 8), the stitching is on the inside of the jean. As you wear the raw sanferized denim you will wear in your OWN unique Levis mark on the back pocket. This small detail is just one example of the Old and New, craft and Science of Made & Crafted.

Made & Crafted is a division of the Levi's XX under the Divine direction of Maurizio Donadi. This line focuses on replicating the exact designers that were produced in the past. From using the same techniques to the original 'Rough-Ring' thread is now made at Cone Mills, denim weavers that Levi Strauss & Co. worked with a hundred years ago.

We currently have the Collection 66 501 and the Collection 47 501. Each jean has a letter in the back pocket talking about the history of the jean, what is special about that particular year and why the design changes were made.

There is so much to find out about Levis and the History behind the denim. The best spot to get the real scoop for all you Denim Heads is at Levi's website.

Here is a rad little video where you meet Lynn Downey whom I call the Denim chick of Raddness. it might give you a little inspiration behind why Levi's XX is so rad!

and remember to patronize your home town merchant...they are your neighbors.



7 comments:

the Citizen Rosebud said...

I have always loved Levi's. In the '80's when classmates were wearing Calvin's, I loved Levi's. Even during the recent designer jean business, I love Levi's. What a great tradition. Thanks for sharing!

http://www.thecitizenrosebud.com

Rock N Revolution said...

Very cool...and right up my alley!

The Photodiarist said...

These are great photos. I love the unique angles you use. You are such an inspiration for me!

As for Levis, I've had a pair in my closet for as long as I have been alive, I think. They are such a staple.

Mila said...

Amazing photos.

Cindy Whitehead said...

loved reading about this and watching the video - would love to see all those vintage jeans in person and get the 'tour" OMG.

Nicole Jarecz said...

levis are always the best!

Sweet bee said...

Thank you for this post! I loved it. Levi's has so much history, absolutely amazing.

www.fashionartexpression.com